About Us
We're Robert, Steven, and Mitchell, engineers with roots at Rutgers and NJIT on a mission to give every Monmouth County business a website they can be proud of, without the agency price tag.
“To empower local businesses in Monmouth County with professional, modern digital solutions at a price that makes sense, because every business deserves a great online presence, not just the ones with big budgets.”
Our Story
Our story starts years before we founded Simply Site Up. Robert Olivera and Mitchell Lipnitsky met back in middle school, bonding over a shared curiosity for technology and side projects. Years later, Robert met Steven Ruda at a job they both shared. They immediately hit it off, sharing the same passion for writing clean code and building things that actually work.
With Robert and Steven graduating from Rutgers, and Mitchell bringing another engineering perspective from NJIT, the three of them came together with a shared belief: strong technology should feel approachable and help real businesses grow.
They noticed something that bothered them: the local businesses back home in Monmouth County were being drastically underserved. The neighborhood deli, the family dentist, the boutique on Broad Street, they were either stuck with outdated websites from 2010 or paying $10,000+ to agencies that treated them like an afterthought. There had to be a better way.
That's why they started Simply Site Up. The idea was simple: combine real engineering talent with genuine care for the local community. No bloated contracts, no cookie-cutter templates, no disappearing after launch. Just a local team that knows its craft, knows its town, and believes that a great website shouldn't cost a fortune.
Meet the Founders
Passionate about building clean, performant code. Robert brings a keen eye for detail and a deep understanding of modern web technologies. From lightning-fast load times to bulletproof accessibility, he sweats the small stuff so clients don't have to.
Steven combines technical expertise with creative vision, specializing in user experience and brand identity. He has an innate ability to translate a business's personality into a digital experience that feels authentic, polished, and impossible to ignore.
Mitchell brings an engineer's perspective shaped by his time at NJIT. He focuses on thoughtful problem-solving and dependable implementation, helping turn client goals into polished digital experiences that are easy to use and built to grow.
What We Stand For
Transparency
Open communication, honest pricing, no hidden fees. You'll always know exactly what you're getting and what it costs.
Quality
Every pixel matters. We don't cut corners; your site will be fast, accessible, and built to last.
Affordability
Enterprise-level quality at small business prices. Top-tier work shouldn't require a top-tier budget.
Community
Proud to serve Monmouth County businesses. When our neighbors succeed, we all succeed.
Proudly Serving Monmouth County
We're not a faceless agency three time zones away. We live here, we shop here, and we know the Monmouth County market inside and out, from Asbury Park to Red Bank, Long Branch to Freehold. That local insight means we build websites that actually resonate with your customers, because we're your customers too.